Monday, December 17, 2007

We're a Powerful Resource Too!

Before starting my own practice, I worked for a big New York law firm. One of the things I liked best about working there was the ability to find just about any resource by sending an email to the other lawyers in the firm.

One of my friends once needed a referral to a family lawyer in Lincoln, Nebraska, and someone in the firm had a good referral source. Another time, I was in the position to refer a co-worker to a friend who was a lawyer in New Hampshire.

When I started my own practice, I lost that benefit that I had come to rely on. Sometimes, I would expend a little social capital and ask my friends who were still with firms to send requests to their lists. It wasn't quite the same, however.

Today, my securities lawyer friend, Matt, send a request for a referral to an attorney in Atlantic City who specialized in Gambling Laws, specifically minors violating the Gambling Laws.

I sent a message to the Law Firm Incubator members. Within a couple of hours, I had a quality referral from Elke Hofmann, one of the Law Firm Incubator lawyers, and a specialist in liquor laws, and representing bars, restaurants and liquor stores.

These kinds of referrals may not immediately put cash into Matt's or Elke's pocket, but they have created good will that they can both bank on coming back to them in the near future.

More than just a place to get new business, Law Firm Incubator is a place where you can find resources that add value to your practice.

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